Adbrite Overview: Part One
OML asked:
Just a brief overview of how Adbrite operates.
Want to target your ads to specific demographics – you can with Adbrite.
In the competitive landscape of online marketing it’s nice to find a company that works closely with you. Whether you are an advertiser trying to optimize your campaigns or a publisher trying to maximize your revenue, they work with you and are flexible rather than stonewalling you without an answer. Also, there’s a huge marketplace of publishers to buy ads from, and a large pool of advertisers who want to buy ads.
AdBrite Tips and Tricks
Quality: You may judge the quality of a publisher’s site based on several criteria including Alexa rank, number of page views, number of AdBrite ads (do they show just one or four), and their ad location (upper fold of the site or bottom of the page).
Ad location: If there’s one ad at the top of the page, that’s ideal. But make sure that the ads are visible and in the upper fold, if not, then the price should reflect the site’s ad visibility. For example, if the ads are located at the very bottom of the page or mixed in with other ads, you should expect to pay a lower price than if the ads are displayed in the upper fold (where visitors need not scroll down the page to view the ad) or if the ads have no competing ads nearby.
Keep an eye on your ads. The publisher may move the ads, which could affect the number of clicks your ad generates. But don’t worry, AdBrite is good about taking care of their advertisers and will reimburse you accordingly.
Recurring Ads
If your ad is set to run on a “recurring” basis, then you’ll obviously need to keep an eye on it to assure nothing has changed to decrease its performance. Ideally, you’re able to purchase the ad at a low rate and the publisher will approve it on a regular basis. If the price of your recurring ad drops you will get the campaign at the lower rate automatically. If the price of the ad increases, your ad will run at the original price you paid–this is a BIG plus with the AdBrite system.
A recurring ad will typically be approved since with most sites that run four ads, approval occurs with the natural ebb and flow of ad run dates. There’s usually room for your ad at the price you paid, but in certain cases it may get pushed to the next available slot (run date). If a new advertiser buys an ad at a new rate (generally higher), then their ad will run before yours, but in most cases you won’t have to wait long for your ad to run again.
Recurring ads and month long ad campaigns can prove to be beneficial when that site doesn’t have all four advertisers during that month. If your ad is running for the duration of the month, there may be a few or several days where you may receive more clicks since there are only two or three or even one ad competing for those same clicks. Though most of the time publishers will have all four ads running, there may be those few days throughout your campaign when only two ads are runnning, and those are the days you’ll see a big up tick in clicks.
Finding More Sites
Check the link at the bottom of the publisher page that says, ‘people who advertised here also advertised on”. This a great way to find other similar sites that will work for your product or offer-certainly these sites are worth testing.
Today’s Ad Specials
Check the daily specials section–DAILY! The daily specials are located at the bottom of the page in the ‘my account’ section.
Advanced Purchase
Buy month long ads in advance if the price is right – hopefully they’ll be approved. The clear advantage of an advanced purchase occurs when you buy a month long ad at $950/month for say June, July, and August, since the rate for this particular site has been in the $1,500/month range. That way you’re locked in at the lower price. This is important as sometimes sites don’t offer the recurring option, so this is a way to get around that problem and stay on a site for a lower rate.
Performance & Ad Testing
Test, test and then test some more. Try one day tests on different days of the week (usually there are some variation for the days of the week), or do week long tests to gauge different levels of performance. Headline text plays a key role as does your landing page, so vary both and compare the results of all your testing prior to purchasing and renewing those ads.
Monitor your campaigns and corresponding click levels. If you see lower than normal click numbers for a site, submit an edit for ad copy because your current creative might now be a good fit with the audience.
However, in instances, the publisher may have moved the ad to a less visible position or they could have pulled the AdBrite listings all together. At times publishers will pull their ads for some reason. Don’t worry, AdBrite will always reimburse you based upon when the ad was pulled–they always do their best to keep you happy.
International Traffic
A lot of sites have foreign traffic, and most advertisers are looking for just US based traffic, so be careful in the sites you select. This can be one of the few drawbacks of some AdBrite sites. A number of publisher sites send a broad range of traffic and unfortunately you won’t know the exact percentages of international versus domestic traffic until you’ve tested the site. But, AdBrite does offer advertisers an alternative–run of network ads. The great thing about RON ads is that you can specify from which countries you want to receive traffic.
Test different landing pages. For instance, if you have an offer that only pays out commisions for US based traffic, you may consider using a landing page that includes links to international based offers or to ads that don’t require an action (such as a lead or impressions), so you get paid when some just clicks on the ad or for each impression. This way you’ll take advantage of some of that unwanted international traffic (or traffic that doesn’t usually generate revenue for your offer); at you’ll least get paid for some of the traffic. Say one site sends a ton of international traffic but just enough domestic ( US ) traffic to make this site work for your margins. You could have the domestic offer as the center piece of the landing page and then on the periphery you have ads for international visitors or Adsense. For instance, a site sends 70% US traffic and the rest is from Europe or the UK , list a few offers or ads that pertain to this traffic on your landing page. Signing up takes less than 5 minutes and is extremely easy. I say Join Make Money with Adbrite Now! Read on to Part 2.
Caffeinated Content
Just a brief overview of how Adbrite operates.
Want to target your ads to specific demographics – you can with Adbrite.
In the competitive landscape of online marketing it’s nice to find a company that works closely with you. Whether you are an advertiser trying to optimize your campaigns or a publisher trying to maximize your revenue, they work with you and are flexible rather than stonewalling you without an answer. Also, there’s a huge marketplace of publishers to buy ads from, and a large pool of advertisers who want to buy ads.
AdBrite Tips and Tricks
Quality: You may judge the quality of a publisher’s site based on several criteria including Alexa rank, number of page views, number of AdBrite ads (do they show just one or four), and their ad location (upper fold of the site or bottom of the page).
Ad location: If there’s one ad at the top of the page, that’s ideal. But make sure that the ads are visible and in the upper fold, if not, then the price should reflect the site’s ad visibility. For example, if the ads are located at the very bottom of the page or mixed in with other ads, you should expect to pay a lower price than if the ads are displayed in the upper fold (where visitors need not scroll down the page to view the ad) or if the ads have no competing ads nearby.
Keep an eye on your ads. The publisher may move the ads, which could affect the number of clicks your ad generates. But don’t worry, AdBrite is good about taking care of their advertisers and will reimburse you accordingly.
Recurring Ads
If your ad is set to run on a “recurring” basis, then you’ll obviously need to keep an eye on it to assure nothing has changed to decrease its performance. Ideally, you’re able to purchase the ad at a low rate and the publisher will approve it on a regular basis. If the price of your recurring ad drops you will get the campaign at the lower rate automatically. If the price of the ad increases, your ad will run at the original price you paid–this is a BIG plus with the AdBrite system.
A recurring ad will typically be approved since with most sites that run four ads, approval occurs with the natural ebb and flow of ad run dates. There’s usually room for your ad at the price you paid, but in certain cases it may get pushed to the next available slot (run date). If a new advertiser buys an ad at a new rate (generally higher), then their ad will run before yours, but in most cases you won’t have to wait long for your ad to run again.
Recurring ads and month long ad campaigns can prove to be beneficial when that site doesn’t have all four advertisers during that month. If your ad is running for the duration of the month, there may be a few or several days where you may receive more clicks since there are only two or three or even one ad competing for those same clicks. Though most of the time publishers will have all four ads running, there may be those few days throughout your campaign when only two ads are runnning, and those are the days you’ll see a big up tick in clicks.
Finding More Sites
Check the link at the bottom of the publisher page that says, ‘people who advertised here also advertised on”. This a great way to find other similar sites that will work for your product or offer-certainly these sites are worth testing.
Today’s Ad Specials
Check the daily specials section–DAILY! The daily specials are located at the bottom of the page in the ‘my account’ section.
Advanced Purchase
Buy month long ads in advance if the price is right – hopefully they’ll be approved. The clear advantage of an advanced purchase occurs when you buy a month long ad at $950/month for say June, July, and August, since the rate for this particular site has been in the $1,500/month range. That way you’re locked in at the lower price. This is important as sometimes sites don’t offer the recurring option, so this is a way to get around that problem and stay on a site for a lower rate.
Performance & Ad Testing
Test, test and then test some more. Try one day tests on different days of the week (usually there are some variation for the days of the week), or do week long tests to gauge different levels of performance. Headline text plays a key role as does your landing page, so vary both and compare the results of all your testing prior to purchasing and renewing those ads.
Monitor your campaigns and corresponding click levels. If you see lower than normal click numbers for a site, submit an edit for ad copy because your current creative might now be a good fit with the audience.
However, in instances, the publisher may have moved the ad to a less visible position or they could have pulled the AdBrite listings all together. At times publishers will pull their ads for some reason. Don’t worry, AdBrite will always reimburse you based upon when the ad was pulled–they always do their best to keep you happy.
International Traffic
A lot of sites have foreign traffic, and most advertisers are looking for just US based traffic, so be careful in the sites you select. This can be one of the few drawbacks of some AdBrite sites. A number of publisher sites send a broad range of traffic and unfortunately you won’t know the exact percentages of international versus domestic traffic until you’ve tested the site. But, AdBrite does offer advertisers an alternative–run of network ads. The great thing about RON ads is that you can specify from which countries you want to receive traffic.
Test different landing pages. For instance, if you have an offer that only pays out commisions for US based traffic, you may consider using a landing page that includes links to international based offers or to ads that don’t require an action (such as a lead or impressions), so you get paid when some just clicks on the ad or for each impression. This way you’ll take advantage of some of that unwanted international traffic (or traffic that doesn’t usually generate revenue for your offer); at you’ll least get paid for some of the traffic. Say one site sends a ton of international traffic but just enough domestic ( US ) traffic to make this site work for your margins. You could have the domestic offer as the center piece of the landing page and then on the periphery you have ads for international visitors or Adsense. For instance, a site sends 70% US traffic and the rest is from Europe or the UK , list a few offers or ads that pertain to this traffic on your landing page. Signing up takes less than 5 minutes and is extremely easy. I say Join Make Money with Adbrite Now! Read on to Part 2.
Caffeinated Content
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