What is Hidden Links?

Any links that cannot be seen, or not visible to users eye, which particularly designed for search engine robot only.

Does it hurt your Search Engine Ranking Positions (SERPs)?

According to Google, hiding text or links in your content can cause your site to be perceived as untrustworthy, it presents information to search engines differently than to site visitors.

Google Engineer, Matt Cutts advice to go with both human-readable disclosure and machine-readable disclosure.

Conclusion: Natural links are better than non-natural.

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