Logo design

4 Different Effects You Can Add to Your Logos and How to Do it Well

Tones Using tones is one of the easier ways to make your logo attractive while keeping a simple modern look. All you have to do is decide on a color scheme based on what your logo stands for and choose 2 or more variation on a single color. In the example below, we have the fictional company AirThread. I chose blue as the main color and used a dark and light variant to create an understated look.

Using tones is made even easier by the swatch libraries available in Adobe Illustrator. You can pick a collection of colors that go well together More >