Late last year, Google’s Matt Cutts cited that site performance would be a vital component for Search Engine Optimization (SEO) this year. Since that time, site performance has comprised a raging topic in the SEO community of interests. However, Maile Ohye, also from Google, addresses this algorithm expanse as an “uncharted SEO territory” in a recent interview video.

According to her, simple alterations to the front end, such as how you arrange the style sheets (CSS) and JavaScript files, can bear a huge impact on website acceleration and, finally, site conversions. Ohye denotes a test that Strangeloop conveyed in which it compared the web site performance of an optimized site to the site performance on a non-optimized web site. The trial came up that the optimized site had a 16% increment in conversions across the non-optimized site.

She explains the importance of arranging style sheets and JavaScript files since it put up seconds when calling in your site. Ohye indicates having statements at the top that fetch the style sheets first accompanied by the JavaScript files.

For images, Ohye suggests webmasters to use image sprites, which are fundamentally individual files that can have multiple images numbered throughout the file. This gets rid of the task of causing file calls for each image. With sprites, webmasters can manipulate CSS to pick out which images should expose where.

Although the issue of “speed as a ranking factor” has also been baffling much press lately, she says users won’t wake up one day and bump the fastest web sites with the most high-pitched rankings. Ohye goes on to say that this component of search engine ranking is more appropriate for sites that are so slow the users are dissatisfied.

She also tells webmasters they can check out their own web sites performance by employing the site performance boast in the labs section of Google’s webmaster tools. This tool will differentiate users how their web site compares with all the other web sites on the World Wide Web.

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